Personal payment technology company Strike has boosted its plans to expand through brand, sales and strategic partnerships with the appointment of Edel Kinane as chief growth officer.
Strike is an Irish start-up that provides tipping and giving solutions in a cashless environment. A seasoned digital commercial executive, she joins from Just Eat, where she was commercial director.
Edel Kinane said: “I am very excited to join Strike, whose patent-pending technology meets a growing need in today’s increasingly cashless society. It’s needed both by those operating in trade or the charity sector and by the consumer who finds themselves unable to tip or donate due to the lack of cash in use in our everyday lives.”
As part of the Just Eat Ireland leadership team since 2014, Edel spearheaded the growth and development of Just Eat in Ireland, building a base of 3,000 restaurant partners, over one million customers and 78% market share.
Edel also has many years’ experience of building strategic marketing campaigns both in-house and on the agency side for blue chip brands including Brown Thomas, PepsiCo and Unilever.
Oli Cavanagh, Strike’s CEO and co-founder, said: “We are currently putting in place the foundations upon which we will build the company and continue to grow. Edel’s appointment is critical to this strategy as she brings relevant commercial, digital and brand experience to the Strike team.
“There are significant opportunities for the Strike proposition in multiple sectors in multiple markets. Edel will be central to building out that proposition and helping us to achieve our ambitious growth targets.”
- PHOTO: Edel Kinane, new chief growth officer, Strike.
